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Marketing

Effective internet marketing solutions that help get you found online, and increase your return on investment.

Adwords Pay Per Click

Want to get found in the search engines quickly? Google Adwords is a great way to get found very quickly.

The Pros:

It's fast and you can be seen sometimes within a few hours of setting up the account.

The Cons:

You have to pay every time someone clicks your ad.

For a new company, a new website, or a new product or service, this is a great way to get some instant exposure. However, we would recommend using some other techniques and search engine optimization methods for long term online marketing.

HTML Optimization

Optimizing your HTML document means checking to make sure there are no errors such as unclosed tags, missing tags, incorrect placement of tags, or improper use of code.

Creating a sitemap will also make it easier for Google and other search engines to navigate your site.

If you create page meta descriptions, those will show up in the search results, otherwise the search engine will read words from your website and display those. These descriptions are not as important to your search engine ranking as they are to the viewer. Use meta descriptions to tell your potential customers what your page is all about. Use a completely different set of description tags for every page of your website. It is important for your web pages to be in good shape for search engines as well as look good for the viewer.

Image Optimization

Optimizing your images is a small part of the search engine optimization process. Optimizing images consists of several steps.

Image Size Compression

We recommend keeping all of your images under 100k per image.

Replace Images with CSS

An example of this would be creating css buttons for your menus and call to action buttons, rather than using images.

Image Tags

Attach titles, descriptions, and keywords to every image.

Informative Content

Content

If you want good search engine rankings, provide information to those in search of it.

Informative content provides information about the products and services that your company offers. Informative articles are different from persuasive articles. Informative content is not meant to make a sale, or convince others to use your product. This content is solely to provide useful information to searchers. However, this will dramatically increase your online traffic.

Infographics

A picture is worth a thousand words. Providing information in the form of an image can provide extra value to your website, and be visually appealing.

A well put together infographic is great to post to your business social media pages that will link viewers to an informative article on your website.

Google for Business Map Listing

Put yourself on the map by creating a google for business page.

  • Map Listing
  • Analytics
  • Secure Email with Google email@yourdomain.com
  • Customer Reviews
  • Social Media Platform

Customer Reviews

Setting up a google for business account will allow you to get reviews from your customers. Having a high review rating will help your reputation as well as your search ranking.

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